It is becoming difficult for many Japanese companies to realize growth without considering expansion overseas.
In order to gain the upper hand when competing against multinational, regional, or local businesses,
it is increasingly necessary to strive toward global optimization, both in terms of production and marketing.

What is crucial when marching toward optimization is for businesses to rethink and retool the outlooks and behavioral patterns they have hitherto cultivated in Japan.
If a company is to orient itself on the Asian market, for instance, it must first break free of the notion that Japan and Asia are two separate things.
This starts with the company rethinking Japan's relation to Asia, and coming to consider all of Asia, of which Japan is just one part, as its home ground.
By teaming up and working together with members based in Tokyo, we have come to see what thought patterns and actions are particular to Japanese companies,
while simultaneously being able to offer consultations that bear in mind the reality of countries around the world. This is the "Real Change" promised by IT-japan, the company set on the global stage.